Good Boyz Movie Screening
How do you hype-up an already exciting movie release?
How do you hype-up an already exciting movie release? By creating a fun way to preview the film with a whole lot of influencers involved.
We devised a plan to get comedic influencers to host a viewing party, invite their friends, and watch the movie before it hits theaters to create buzz.
We arranged for influencers Dexter Darden, King Bach, and Alphacat to host their movie screenings. A private pre-party at the London hotel in Los Angeles only added to the fun.
Due to our influencers’ popularity, other influencers showed up to the screening posting about the movie on their own. The film received over 40 million impressions before the premiere.