TAG Movie Premiere
The film is based on a true story that was published in The Wall Street Journal about a group of grown men, played by Ed Helms, Jake Johnson, Hannibal Buress, Jon Hamm, and Jeremy Renner, who spend one month a year playing the game of tag.
Our studio client wanted to create a fun way to increase awareness within a multicultural audience. We knew exactly how to make it happen.
We reenacted the movie dynamics by playing a game of TAG through social media. We encouraged people to watch the film and also react to their ‘Tag’ through social media. We booked King Bach, Renny, and Johannes Bartl, whom all tagged each other and played the game on Instagram. They also made an appearance at the movie premiere.