Kia NBA All Star Weekend
Kia was the presenting sponsor for The NBA All-Star Weekend in Charleston, N.C. This partnership launched the first-ever brand to be placed on the All-Star jersey. Our client wanted to increase visibility with the influencer marketing world and conduct special appearances at their set of events.
Deyaa Marketing crafted a plan and signed up Johnny Stephene and Cari Champion. We had Johnny Stephene gave away Kia All-Star Game tickets and attended a Kia activation playing basketball with fans.
Cari Champion hosted a VIP event with the NBA and Kia executives moderating a discussion with NBA legend Alonzo Mourning.
This influencer campaign resulted in over 2 Million views for Kia on social media. Kia was also featured on many NBA fans’ social media channels during meet & greets, highlighting Kia’s news vehicle models..