McDonald’s Black and Positively Golden

Deyaa Marketing partnered with Brunch2Bomb to extend our client’s McDonald’s Black and Positively Golden campaign for Black History Month.

Our goal was to increase exposure and show McDonald’s Black and Positively Golden happening in local areas. Brunch2Bomb was a sold-out event taking place at LA club Hyde in Hollywood. Coveted McDonald’s swag bags with branded gear were handed out. We secured actor Dexter Darden to host the event and the participation of other influencers such as B-Dash. We also had DJ celebrity appearances by DJ Benjamin Walker and DJ Damage.

The event sold out we garnered a huge social media push with over 500K impressions including influencers, and everyone in the crowd posting and tagging @blackandpostivilygolden.

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