McDonald’s & Uber Eats partnered up to bring delicious golden fries, Big Macs, and more deliciousness to the chain’s fan base straight to their doorstep. The partnership was indeed exciting and news-worthy on its own. But McDonald’s was looking to amp-up the buzz of this new partnership in Southern California.
Deyaa Marketing crafted a plan to bring added energy to the campaign by securing a partnership with King Bach. The fast-food giant needed to increase awareness with Multicultural Millennials, and we knew King Bach was the influencer to deliver it.
We launched a campaign where King Bach posted about McDelivery on his social media channels. He made appearances at the legendary Hollywood & Vine showing off much-coveted McD’s swag that people could win randomly by merely placing a delivery order. We secured over 2 Million impressions and over 4000 in engagements across all social platforms, including Instagram, Twitter, and Facebook.
We secured over 2 Million impressions and over 4000 in engagements across all social platforms, including Instagram, Twitter, and Facebook.