Driven by her passion for connection and community building, Amy founded Deyaa Marketing in 2017 as a way to help create opportunities for untapped talent. The architecture of Deyaa Marketing is based on delivering cultural representation for influencer programs in the marketplace. Her mission is to connect top brands through the power of digital media and influencer’s new-age platforms.
Amy is a graduate of Cal State Fullerton with a Bachelor’s in Communications in Entertainment. Her wealth of experience and knowledge comes from spending 12 years in marketing and partnerships with top brands in professional sports and the entertainment industry – while at the NBA with the LA Clippers, NFL the LA Chargers, and National Events with iHeartMedia. During this time in her career, Amy developed results-driven programs that brought cultural relevance within the influencer and multicultural realms.
Amy is committed to giving back. She works closely with the Egyptian Consulate in Los Angeles to help Americans discover Egypt and to create unique projects to benefit the growth and increase resources for the country’s youth. Amy also sits on two boards, Girlspact and Exposher, organizations that help expose young women from underserved communities to new opportunities and mentorships. She recently founded Badass Women Unite to bring Women of Color together and foster professional networking opportunities.
Amy lives in Covina with her husband, Kyle, who is her best friend and life partner. She was born and raised in Southern California.