Challenged with bringing attention to your specific event during one of sports’ most media driven events? Engage directly with the fans by launching an influencer campaign with Deyaa at the helm. The 2019 NBA All Star Weekend was held in Charlotte, a true basketball town, what better way for Kia to engage with fans than by highlighting your favorite player’s player, Instagram sensation, Johnny Stephene aka @dribble2much.
Not only did the integration of Dribble2Much into the Kia Motors All Star activations translate to social engagement, it was also highlighted by an inspirational moment captured across media sites frequented by millions of potential Kia buyers. They say #ballislife, we marketing is a slam dunk! #deyaadidit
Launching a new service partnership can be nerve racking without the right influence and merchandise to amplify it. That is, unless Deyaa can connect you and your new onesie to millions through one influencer’s reach. Enter Vine sensation turned actor on the rise, King Bach to the rescue!
Deyaa curated a live activation during peak tourist time at one of Los Angeles’ busiest destinations, the corner of Hollywood and Highland! This landmark and shopping mall was decked out with red and yellow decor with jammies for all. King Bach decked a Big Mac Onesie from the new McDonald’s collection as the official McDelivery launch with Uber Eats went down! The unadvertised pop up drew 1,500+ attendees across a two hour span! #deyaadidit
Local educator, Kristi Eddy, wanted more visibility for the causes she was passionate about— redefining beauty for the youth and women’s fertility. Finding a way to accomplish the desired elevation as an assistant principal at Alliance Cindy & Bill Simon Technology High School in Watts, wasn’t the easiest feat. Kristi with the help of her community, elevated her platform through an ironic turn of events by leveraging her perceived beauty to change the narrative behind beauty itself. Eddy successfully ran for Mrs. California in 2017 and won the title, creating platform for her first, and now second book— Beauty Is and Color Me Beautiful.
Growing brands need expansive reach and they need it fast. Aligning with like minded supporters/brands with organic followings through influencer alignment is a direct way of accomplishing this. Deyaa connected growing cooperative economics group, CEEM with Epic Records, Nissan, Citibank, the Los Angeles Clippers, and more for their launch at the 2018 Los Angeles County Fair. Not only did Deyaa secure brand presence, they secured brand dollars, and influencer panelists.
The launch of the rain control feature on the Vigo Video application was amplified with the participation of Forbes recognized, 2017 Top Influencer, King Bach. Deyaa connected the top influencer with the growing brand to secure his participation in the #icanstoptherain challenge. King Bach brought an unprecedented 76k views to the challenge with one post. #deyaadidit
A film based on the true story about a group of grown men playing tag for one month a year since 1983? The only possible marketing solution has to be engagement. How do you engage with the world at large, social media of course. Imagine a worldwide game of social tag with your favorite influencers…. #deyaadid