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McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, and also sponsors sporting events. Television has played a central role in the company's advertising strategy with social media is transitioning to the forefront. To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions.